According to the research there are 40 million (approx.) small business owners in India, out of which more than 40% have their websites and are focusing to promote their business online. Size of the company does not matter, the small research on the targeted audience and knowledge about social media marketing can make any business grow.
Although the emergence of social media into the online business is a recent experience but is increasing rapidly. It’s an essential part of any type of business marketing. The opinion towards social media has been changed and it is assumed to be the best platform for promoting the brands.
Businesses marketing strategies has changed and more than 90% of the marketing department uses social media as a part of their marketing strategies. 50% of the companies are hiring the social media experts to devote maximum time on the social media marketing and development. After the analysis, it has been seen that almost 50 % of people between the age group of 20-30 spend 10 hours a week on social networking sites. Lots of business owners have seen a drastic change in the growth since they used social media tools for marketing.
Leading organizations are using social media tool as the main constituent of their marketing plan.
source: http://web-management-co.blogspot.in/2013/11/social-media-can-play-role-in-growth-of.html
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